• Secured local, national and international media coverage – including Forbes, CNN Travel, Travel Channel and the New York Times
• Owned all internal and external communications – including company-wide updates, email newsletters, blog posts, advertisements and marketing collateral
• Brainstormed and drove successful communication programs for product launches and brand campaigns
• Collaborated with in-house multimedia designer on photo and video shoots to bring creative vision to life
• Oversaw strategic social media plan and successfully grew all channels while mentoring junior team members on best practices
• Maintained cohesive brand voices while disseminating B2B and B2C communications
• Brainstormed and developed creative ways to reach new audiences
• Ran paid social media advertisements and worked with an agency to run additional digital advertisements
• Tracked and reported KPIs to monitor campaign success and adjust tactics as needed

• Draft and pitch press material to local and regional media contacts
• Secure, coordinate and lead PR efforts for in-studio and on-site TV segments
• Research editorial opportunities to optimize client coverage 
• Edit various print and online marketing material for clients
• Draft, edit and send client e-newsletters  
• Strategize and implement social media plans that align with client goals
• Create and maintain social media content calendars 
• Run social media ads to assist organic efforts
• Analyze social media efforts and summarize findings in recap reports 
• Manage PR and marketing assistants and interns to ensure tasks are being properly completed on time 

• Set up and optimized company pages to increase brand visibility
• Scheduled and published content using SOCi's SAAS platform
• Built, monitored, and optimized digital advertising campaigns
• Maintained strict control over campaign budgets and spending
• Captured and analyzed social data/metrics and insights
• Prepared and sent monthly client reports
• Planned, executed, and measured experiments and conversion tests
• Designed branded digital marketing material
• Strategized and executed social media contests to generate sales leads
• Researched industry trends and best practices

Social Media:

- Strategized and executed social media campaigns while managing communities with audience over 80,000, one of which was the iconic Del Mar Racetrack

- Monitored conversations and trends using social media management tools

- Created branded copy and managed daily and monthly social media content calendars

- Recorded and interpreted analytics to track and measure effectiveness of campaigns and growth 

- Compiled weekly, monthly and quarterly reports using raw data

• Oversaw and assisted with client projects and campaigns
• Tracked PR specialists’ progress to ensure they met client deadlines
• Reviewed and edited press material 
• Assisted in writing and curating content for client’s social media platforms

• Researched social media trends
• Monitored Innovative PR’s online presence
• Created original content for agency's social channels  

• Wrote engaging blog posts for various clients under MJR Creative Group
• Researched clients, audience and products in order to create relevant branded content 
• Created interesting and relevant posts that provided consumers with insight to client's products
• Linked posts to various social media platforms to optimize SEO

• Managed community relations
• Conceptualized brand assets for Warrensburg's town festival such as logos, and taglines
• Assisted in coordinating and executing Warrensburg Main Street events
• Curated and created original content for social media platforms
• Promoted events through news releases and media advisories
• Pitched stories to media

• Designed newsletters, brochures and programs
• Coordinated advertising spaces for event program
• Created advertisements for event sponsors
• Made various promotional advertising materials

• Initiated first-ever PRSSA involvement with Movember, raising awareness and funds for men's health initiatives
• Coordinated philanthropy events with Warrensburg Veteran's Home
• Increased followers and engagement while managing UCM PRSSA social media platforms
• Created programs and promotional material for PRSSA events

Client Management: Student Recreation and Wellness Center, Show Me Justice Film Festival, UCM Athletics and Innovative PR

• Pitched and presented campaign ideas to prospective clients
• Increased interaction on social media platforms through targeted posts
• Brainstormed and executed multiple social media campaigns
• Community management for clients
• Planned and promoted events
• Developed strategic PR plan
• Trafficked marketing material with design team
• Wrote news releases, blog posts, website content, case studies and summative reports